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Hertz has scored many "firsts" in the car rental industry. Here are some of the most notable Hertz firsts:
1925 First coast-to-coast network 1926 First car rental charge card 1932 First airport rent-a-car location at Chicago's Midway Airport 1933 First 'Rent-it-Here/Leave-it-There' (one-way) programme 1950 First European location (France) 1959 First centralised billing system 1962 First booking system for travel agents 1972 First club for frequent travellers, #1 Club® 1978 First nationwide emergency road service 1980 First 'express' service 1984 First Computerised Driving Directions 1988 First in-car mobile phones 1989 First launched Hertz #1 Club Gold® 1995 First introduced on-board navigation system, NeverLost® 1996 First launched web site 1998 First launched Hertz Return Centres 1999 First launched multilingual web site First launched Euro conversion web site Celebrates 10th Anniversary of #1 Club Gold Service First deployed 40,000 “Next Generation” NeverLost units
2000 Introduced #1 Club Gold Five Star and President’s Circle membership levels
2001 First launched the Hertz Prestige Collection in North America
2002 First global car rental company to operate in China Introduced SIRIUS Satellite Radio in the United States Introduced the Hertz Prestige Collection in Europe
2004 Introduced brand and model reservability to #1 Club and #1 Club Gold members in the United States
2005 First launched the Hertz Fun Collection in North America Introduced NeverLost into Europe
2006 Debuted the Shelby GT-H, a special run of 500 performance-modified Ford Mustang GTs, in the U.S. Fun Collection. First launched the Hertz Green Collection in North America and Europe.
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